公海gh555000aa线路检测股份有限公司（以下简称“公海gh555000aa线路检测”或“公司”）承诺以诚信、责任、可持续为核心原则，通过合法合规的营销实践传递品牌价值，坚守品质初心，践行社会责任。
Luzhou Laojiao Co., Ltd. (hereinafter "Luzhou Laojiao" or "the Company") commits to upholding integrity, responsibility, and sustainability as core principles. Through lawful and compliant marketing practices, we convey brand value, maintain product quality integrity, and fulfill social responsibilities.

1 目的
1. Purpose
本政策旨在规范公司营销行为，确保所有营销活动符合国家法律法规、行业规范及商业道德标准，维护消费者权益，促进市场公平竞争。
This policy is aimed to regulate the Company's marketing activities to ensure compliance with national laws, industry regulations, and business ethics, safeguarding consumers' rights and promoting fair market competition. 

2 适用范围
2. Scope of Application
本政策适用于公司所有职能部门及子公司的全体员工，覆盖公海gh555000aa线路检测全系产品的营销活动。
This police applies to all employees of the Company’s functional departments and subsidiaries, covering marketing activities for all Luzhou Laojiao’s products. 

3 遵守的法律法规
3. Laws and Regulations to Comply With

公海gh555000aa线路检测承诺严格遵守涉及营销实践相关的法律法规及行业规范，包括但不限于《中华人民共和国广告法》《中华人民共和国商标法》《中华人民共和国消费者权益保护法》《中华人民共和国反不正当竞争法》《中华人民共和国个人信息保护法》等。
The Company strictly adheres to relevant laws and industry standards, including but not limited to Advertising Law of the People’s Republic of China, Trademark Law of the People’s Republic of China, Consumer Rights Protection Law of the People’s Republic of China, Anti-Unfair Competition Law of the People’s Republic of China, Personal Information Protection Law of the People’s Republic of China.

4 政策内容
4. Policy Content

4.1负责任营销承诺
4.1 Responsible Marketing Commitments
· 真实透明：所有营销宣传须基于事实，严禁虚报产品特性、功效、价格或服务承诺，杜绝夸大、误导性表述；
· 公平竞争：尊重市场竞争规则，禁止诋毁竞争对手或进行不正当比较宣传；
· 理性引导：倡导理性饮酒理念，避免诱导过度消费，尤其针对青少年、儿童及弱势群体，营销内容须符合社会公序良俗；
· 隐私保护：严格保护客户和消费者隐私安全，未经消费者明确授权，不得收集、使用或泄露其个人信息；
· 消费者教育：鼓励开展消费者教育活动，引导消费者作出理智的购买决策和进行负责任消费。
· Truthfulness and Transparency: All marketing promotion must be fact-based. No false claims about product features, efficacy, pricing, or services, exaggerated or misleading statements are.
· Fair Competition: Respect market competition rules. No defaming competitors or making improper comparative claims.· Rational Guidance: Promote responsible drinking, avoid encouraging excessive consumption, and ensure marketing content aligns with social norms—particularly regarding minors, children, and vulnerable groups.
· Privacy Protection: Strictly safeguard consumer privacy; collection, use, or disclosure of personal information requires explicit authorization.
· Consumer Education: Conduct consumer education initiatives to support informed purchasing decisions and responsible consumption.

4.2 负责任营销审计
4.2 Responsible Marketing Audit
· 内部审计：定期开展负责任营销专项审计，评估政策执行效果，及时整改问题，并披露审计结果；
· 审核机制：所有广告、宣传物料、产品标签及包装设计须经合规部门审核，确保内容准确、合规，并保留审核记录备查。
· Internal Audit: Conduct regular specialized marketing audits to evaluate policy implementation, address issues promptly. disclose audit results promptly.
· Audit Mechanism: All advertisements, promotional materials, labels, and packaging designs require censorship department’s approval to ensure content’s accuracy and legality; audit records must be retained. 

4.3 负责任营销培训
4.3 Responsible Marketing Training
· 员工培训：面向全体员工定期开展负责任营销培训，强化员工合规意识，提升营销人员专业素养。
· Employee Training: Deliver regular responsible marketing training to all employees to strengthen compliance awareness and enhance marketing professionalism.

4.4 举报与问责
· 举报渠道：设立多元化举报机制（如热线、邮箱、线上平台），鼓励员工、消费者及合作伙伴举报违规行为；
· 调查处理：对举报事项依规调查，严肃处理违规责任人，并采取补救措施消除负面影响。
4.4 Reporting and Accountability
· Reporting Channels: Establish multiple reporting avenues (e.g., hotline, email, online platform); encourage employees, consumers, and partners to report violations.
· Investigation and Handling: Investigate reported incidents rigorously in accordance with relative regulations, impose disciplinary measures on violators strictly, and implement corrective actions to mitigate negative impacts. 

5. 修订与审阅
公司将定期审阅本政策，并在必要时进行修订。
5. Revision and Review
The Company will periodically review and revise this policy as necessary.